The Social Network Moviesinhaiku

A little while ago, I’d done a regular-sized print of the Trigger Street production 21. The producer, Dana Brunetti, wanted to know if I’d be into making a larger version. While I’m all for copying myself, I thought maybe he might like one done for the release of their latest film, The Social Network. Fortunately for me, Dana’s a really great guy and his response was “Go for it.”

After watching the movie (worth seeing, btw), I sat down to think about what I really wanted to make.I’ve never done a large format print. The more I looked into large format printmaking, the more I realized my skills weren’t up to the task. But I do know a thing or two about digital work.

Once I decided I’d pursue a digital route I started thinking about what, visually, I wanted. I looked at some production shots of the movie on the site and thought, “That would make a good background.” or “That’s an interesting composition.” Then I listened intently to the soundtrack by Trent Reznor and Atticus Finch. Then looking at both a picture of Jesse Eisenberg and listening to one track (On We March), then glancing over at the IMDB cast list, a light bulb went off.

Immediately I started considering HYPE, the framework developed by two good friends of mine, Joshua Davis and Branden Hall. I made a list what I wanted to do and checked off the list what HYPE could do easily versus what I could easily.

ME. Create some XML files with main cast list, secondary cast list and main production
ME. Load XML, parse it into an array
HYPE. Attach a bitmap as a source for pixel data using PixelColorist
HYPE. Create a BitmapCanvas 4 times the size of my original.
HYPE. Load and start an MP3
HYPE. Start a loop/rhythm to do something
ME. Pick a random position on the x-axis
ME. Pick a position on the y-axis based on the song’s position
HYPE. Use SoundAnalyzer.getOctave to tell me how big to make my text in that x-position
HYPE. Use PixelColorist to tell me what colour to make that text in the bitmap.
HYPE. Copy that text into the huge BitmapCanvas
ME. When the song is finished, stop everything.
HYPE. Encode the BitmapCanvas into a targa format.
HYPE. Save the encoded BitmapCanvas targa file.

Look at that list. A 2:1 ratio of what I didn’t need to figure out because HYPE was there. When we get into discussion about patterns and frameworks, we get caught up on deviation. If you use MVC, that’s all you can use, for instance. I argue that you can use what you want, I’ve always believed that. HYPE, in case it escaped your notice, is built for exactly that kind of mentality. All I wanted was a few classes. But without those classes, I would have been stuck trying to build this from scratch.

Suffice it to say, I finished the prints. Thanks to some added help from the inimitable Branden Hall the images saved out HUGE just fine.

Title: Zuckerberg
Line 1: From geek to elite.
Audio: On We March
Text Content: Primary cast
Source Image: Jesse Eisenberg head

Title: Robe Walk
Line 2: Friends counted, friends discounted.
Audio: In Motion
Text Content: Full cast
Source Image: Eisenberg walking in robe

Title: Fingers Drum
Line 3: When percent matters.
Audio: Carbon Prevails
Text Content: Production credits
Source Image: Hands under table

Due to the fact that this is a commission only four copies were printed. Thank you so much, Dana, for the opportunity. I hope you love your prints!

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