If you’re not familiar with the standard agency model, you won’t know that Flash development falls under either of the two silos of development; Creative and Technology (sometimes referred to as Engineering).
Now that you are familiar, understand something, I have been in either of those two silos for the entirety of my professional career. Even when I had my own corporation, I was titled “Technical Director” and my partner “Creative Director”.
Why do we not recognize Flash as a separate entity? It’s been around for over ten years. With the addition of widespread broadband, it’s more prevalent than ever before. It has effectively knocked out all competitors in the online motion graphics realm. We have entire companies now that specialize in only flash dev and are contracting themselves out to agencies to execute their work.
It’s my opinion, such as it is, that agencies need to revisit their office model and alter their thinking. Flash Developers and Designers have been honing their craft since the invention of the software. There need to be advocates for the craft at agencies, not developers speaking to Creative Directors or Technical Directors, giving their opinions. A new person at the agency table is needed.
An equal voice in the form of a Flash department. Equal to Technology, equal to Creative.
It’s long overdue.